The word “session” in an English dictionary reads something like “a period of time devoted to a particular activity.” It could be, for example, an individual working on a specific task or goal. Google ...

A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors. Marketers can have difficulty recognizing ...

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it s entirely free! The fact that ...

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how. Google Analytics is a powerful tool that can give you a great ...

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most ...

When someone reads or listens to our stories, we use a few different methods to keep track of them. These metrics are the baseline for what we measure when we look at our audience. We do this with ...

Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”: Version 2 is so radically different and provides such a compelling value proposition to ...